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Hi, I'm Sherry 👋,
I am a Brooklyn-based designer, researcher, and strategist.

With diverse experience in cognitive science, program evaluation, UX, and service design, I bring over 15 years of expertise to help companies navigate challenges and innovate for success.

My Toolkit

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Research

Competitive research · discussion guides · sample planning · interviews · focus groups · contextual inquiry · survey design, concept testing · usability testing · thematic analysis · storytelling · data visualization

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Design Thinking

Human-centered design · personas · feature prioritization · journey mapping · cognitive science and behavioral economics frameworks · user flows · concept development · information architecture · wireframing · prototyping

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Project Management

Scoping · documenting requirements · implementing and scaling · identifying and tracking KPIs · process and product improvement · roadmapping

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Stakeholder Management

Strategic thinking · planning and facilitating design studios and workshops · managing cross-functional teams · consensus building

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Projects

Some case studies are password protected. Please contact me to see them.​

It's rare to find someone who can conceptualize and design an offering, develop a very detailed roadmap that balances business requirements and the needs of people, and who can objectively test and validate toward adoption and scale. 

Heather Coffin, Memorial Sloan Kettering

Let's Work Together!

Reach out for full-time, contract roles or freelance.

Sestabrook@gmail.com

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