Home | Sherry Estabrook

Hi, I'm Sherry 👋,
I am a Brooklyn-based designer, researcher, and strategist.

With diverse experience in cognitive science, program evaluation, UX, and service design, I bring over 15 years of expertise to help companies navigate challenges and innovate for success.

My Toolkit

Research

Competitive research · discussion guides · sample planning · interviews · focus groups · contextual inquiry · survey design, concept testing · usability testing · thematic analysis · storytelling · data visualization

Design Thinking

Human-centered design · personas · feature prioritization · journey mapping · cognitive science and behavioral economics frameworks · user flows · concept development · information architecture · wireframing · prototyping

Project Management

Scoping · documenting requirements · implementing and scaling · identifying and tracking KPIs · process and product improvement · roadmapping

Stakeholder Management

Strategic thinking · planning and facilitating design studios and workshops · managing cross-functional teams · consensus building

Projects

Some case studies are password protected. Please contact me to see them.

Cancer patient talking to a doctor and using an AI tool to help them make a healthcare dec

Enhancing Shared Decision Making with AI

Exploring novel technologies to enhance and support shared decision making in cancer care to improve patient outcomes and enhance patient/caregiver/provider experience.

Expanding Bone Marrow Transplant Recovery at Home

Redesign of MSK's Bone Marrow Transplant Homebound service to improve scalability and patient/provider experience.

Person at home in bed with a nurse taking care of them.jpg

It's rare to find someone who can conceptualize and design an offering, develop a very detailed roadmap that balances business requirements and the needs of people, and who can objectively test and validate toward adoption and scale.

Heather Coffin, Memorial Sloan Kettering

Let's Work Together!

Reach out for full-time, contract roles or freelance.

Hi, I'm Sherry 👋, I am a Brooklyn-based designer, researcher, and strategist.